WHOLA BLOG

Thoughts on the fashion & lifestyle industry for retailers and wholesalers

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GUIDES - 13 March 2026

Why Footwear Is One of the Highest Performing Categories for Independent Boutique Retailers

Increase basket size, repeat visits and conversions with in season footwear buying. In today’s retail environment, customers aren’t shopping in categories; they’re shopping in outfits. For independent boutique owners, footwear has become one of the most powerful ways to increase conversion, average order value and repeat visits, without over-committing on stock. Here’s why adding shoes […]

Uncategorized - 25 July 2025
sustainable silicone porter green glasses

porter green x whola

porter green partners with Whola. Whola is proud to welcome porter green exclusively to the platform. As Australia’s leading wholesale destination for fashion and lifestyle, we’re thrilled to connect retailers with this beautifully design-led and sustainable brand. Together, we’re making conscious living more accessible, while continuing to grow a community of forward thinking retailers across […]

GUIDES - 20 April 2024

The Retailers’ Guide to Wholesale Buying for Mother’s Day

Discover the best wholesale products to offer for Mother’s Day and how to attract more customers to your retail store. The Significance of Mother’s Day in Retail Mother’s Day is an important occasion for retail stores as it presents a significant opportunity to boost sales and attract more customers. This special day dedicated to honoring […]

Uncategorized - 5 October 2023

The Ultimate Black Friday Selling and Buying Guide

Black Friday – it’s not just a sale, it’s an event. Year after year, it garners worldwide attention, evolving from traditional in-store rushes to shopping frenzies. With our countless Australian fashion retailers joining the fray, savvy shoppers can snag the best deals, but only if you are well-prepared. Get the insights from Whola Black Friday […]

Uncategorized - 3 August 2023

BUYING WHOLESALE JEANS FOR YOUR BOUTIQUE: A COMPLETE GUIDE

Ready to create the ultimate denim collection for your boutique? Learn how to buy wholesale jeans and help customers choose the perfect fit for their body shape

Uncategorized - 3 August 2023

DIGITAL MARKETING FOR YOUR BOUTIQUE: A COMPLETE GUIDE

Ready to create a robust digital marketing strategy for your retail e-commerce store? Learn how to increase sales and engagement to grow your business. 

Uncategorized - 3 August 2023

SAVVY RETAILER’S GUIDE TO WHOLESALE FASHION BUYING IN 2023

Are you an existing retailer looking to optimise your fashion buying? Or have dreams of starting your own store? Our Savvy Retailer’s Guide to Wholesale Fashion Buying in 2023 will show you all the tips and tricks to win at eCommerce and retail sales.

Uncategorized - 3 August 2023

FASHION INFLUENCER MARKETING: A GUIDE FOR SMALL BUSINESSES

Fashion influencer marketing helps you boost brand awareness and sales – and it’s not just for companies with big budgets! Here’s a guide for small businesses.

Uncategorized - 14 June 2022

How to Source Products for Your Fashion Store: The Ultimate Guide

In this guide, we’ll show you the tips, tricks and strategies for buying wholesale clothing and lifestyle products for your retail store. We’ll cover all bases of product sourcing – from a basic definition, right through to which brands are hot right now. Let’s get into it!

Uncategorized - 14 June 2022

Top 10 Australian Clothing Wholesalers

Every fashion or lifestyle retailer has their niche. And in this article we’ll take you through the top clothing wholesalers in Australia, for any store.

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