The Retailers’ Guide to Wholesale Buying for Mother’s Day

Discover the best wholesale products to offer for Mother’s Day and how to attract more customers to your retail store.

The Significance of Mother’s Day in Retail

Mother’s Day is an important occasion for retail stores as it presents a significant opportunity to boost sales and attract more customers. This special day dedicated to honoring mothers is celebrated worldwide and is known for its high spending potential. Retailers can take advantage of this by offering a wide range of products that are suitable for gifting on Mother’s Day.

The emotional significance of Mother’s Day also plays a role in driving retail sales. It is a time when people express their love and appreciation for their mothers, wives and women they love through thoughtful gifts. Retailers can tap into this emotional connection by curating a selection of products that resonate with the sentiments of the occasion.

Furthermore, Mother’s Day generates a sense of urgency among consumers as they strive to find the perfect gift for their mothers. This sense of urgency leads to increased foot traffic in retail stores and higher online sales. Retailers can capitalize on this by creating attractive displays, offering special promotions, and providing a seamless shopping experience for customers.

Top Wholesale Products for Mother’s Day

When it comes to choosing wholesale products for Mother’s Day, it’s important to consider items that are popular and in-demand during this time of the year. Here are some top wholesale products that can make great gifts for mothers:

1. Candles and diffusers: Smell is one of our most evocative senses and can rekindle special memories. Gifts of candles and home fragrance products are always an easy choice for Mother’s Day. Whola’s best selling Mother’s Day gift is Etikette Candles.

2. Spa and beauty products: Pampering gifts like spa sets, handcreams, and skincare products are always popular choices for Mother’s Day. Find wholesale suppliers that offer high-quality and luxurious products in this category, like Dan300.

3. Slippers: This cozy item is a perennial best seller for Mother’s Day. Whether they are classic fur lined slippers or more fashion forward colour blocked fuzzy slides. Shop the latest slippers on Whola here.

4. Jewellery: Jewellery is a timeless gift option for Mother’s Day. Look for wholesale suppliers who offer premium sterling silver and quality materials that will last for your customers. Veluna offers a gorgeous way to personalise gifting by selecting the birthstone of the recipient. variety of styles, materials, and price points to cater to different customer preferences.

Remember to consider your target audience and their preferences when selecting wholesale products for Mother’s Day. Offering a diverse range of options will help attract a wider customer base and increase sales.

Top Seller : Etikette Candles

Etikette Candles are a best seller at Mother’s Day and throughout the year for many reasons. Their beautiful brand story resonates with so many people and the product experience ensures customers come back again and again.

About Etikette

Inspired by ocean sprays, big rains, smoky campfires and winding bush tracks.

We share stories of the Australian landscape through the power of scent and memories.

Made lovingly by hand on Peramangk and Kaurna Country in the Adelaide Hills.

We honour our connection to the environment through fragrances that rekindle memories of this wild and beautiful place we get to call home.

Carefully blended, mindfully poured and cured slowly among the gum trees. 

Our collections are produced using techniques that respect the environment and support local communities.

We’re committed to sustainability. Our candles are made from soy wax and cotton wicks and our diffusers are made exclusively using eco base, a gentle plant-based alternative to glycol ethers and acetates. All of our golden amber glassware is designed for reuse.

Discover Etikette candles and diffusers for your retail store.

Tips for Buying Wholesale for Mother’s Day

Buying wholesale for Mother’s Day can be a smart strategy to maximize profits and offer a variety of products to your customers. Here are some tips to help you make the most out of your wholesale purchases:

1. Review last year: Review your sales for last year – what were your most popular products? What did customers ask you for that you didn’t have? How much did you sell? What opportunity did you miss?

2. Plan your buy: Register for your free Whola account to start researching products and wholesale brands. The good news is you no longer have to purchase 6 months ahead, with the more responsive, immediate delivery model Whola offers.

3. Consider quality: While pricing is important, it’s equally crucial to prioritize the quality of the wholesale products you purchase. Ensure that the products meet your standards and reflect positively on your retail store.

4. Evaluate pricing and profitability: Compare prices from different wholesale suppliers to find the best deals without compromising on quality. Calculate the potential profit margins for each product to determine their profitability.

5. Order in bulk: Buying in bulk can often lead to better pricing and discounts from wholesale suppliers. Consider the demand for certain products and order accordingly to take advantage of bulk pricing.

By following these tips, you can effectively navigate the wholesale buying process and ensure that you have a diverse and profitable selection of products for Mother’s Day. Of course if you have any questions you can contact a retailer success manager at Whola to ask advice on the best products for your store.