“Whola has been a game changer! Being only a year into the retail industry, Whola has really helped me gain my footing and figure out the craziness that is the online retail game.”
– Amy –
www.hanellei.com
“I’ve been using Whola as my main fashion wholesaler for over a year now. I couldn’t imagine fashion wholesale buying any other way!”
– Emily –
Buyer Newbery Retail
“In 20 years of experience, this has been the best business experience I've had. They do what they do really well and do it with a smile”
– Dani –
Director DAN300
Old school fashion buying is haaard
I founded Whola to make life better for retailers. Now you can buy the best Australian wholesale clothing, accessories, beauty and more – all in one place.
Alice Fitch, Whola Founder
More from Whola
TRUSTED BY OVER 3000
RETAILERS
NEW STYLES UPLOADED
EVERYDAY
MORE LABELS JOINING
WEEKLY
WHY DO FASHION AND LIFESTYLE RETAILERS CHOOSE WHOLA?
#1 online wholesaler for Australian brands
We’ve helped thousands of online and offline retailers buy their fashion better – all over the world. Create your free account to see secure your next best seller with Whola.
We work with you to buy your fashion better
Your success as a retailer is Whola’s mission. You can always reach out and speak to a real human about what stock would work for your store.
Take control of your buying
You know your business better than anyone. At Whola there’s no sales pressure, just a constantly updating catalogue of the best wholesale styles in Australia.
FAQS
What’s the difference between wholesale and retail?
Retail means selling stock directly to consumers through brick and mortar stores or online. Wholesale is the step before this – we sell bulk orders to retailers, which they resell to consumers.
What wholesale stock do you feature?
We stock everything from clothing like dresses, tops, pants, and knits. To accessories like sunglasses, bags and jewelry. We also feature homewares, footwear and beauty products. Everything to make your store shine!
Do you sell wholesale to online retailers?
Of course! We can help any fashion or lifestyle retailer find the right stock that fits with their target market. Just sign up and you’ll get a free concierge buying session with one of our experts.
How do I create an account to buy wholesale?
It’s super easy. Just submit some basic information about your store and we’ll approve your account ASAP. You can then shop the best Australian wholesale brands on Whola.
What are the best wholesale clothing suppliers?
Short answer: whatever works for your customers! Long answer: Our best selling brands include Aria, Sanctum, IDS, Sweet Pot, Caro the Label, Aussie Battler, Damselfly and Holster.
Do you specialise in women’s wholesale clothing?
Yes! Our core brands focus on the female demographic. But we do also stock amazing Australian men’s wholesale brands too.
How do I know you won't sell to other stores near me?
We guarantee you geographic exclusivity on the styles you purchase. Our intuitive platform will let you know if another store in your area has already purchased a style or brand.