The Ultimate Black Friday Selling and Buying Guide

Black Friday – it’s not just a sale, it’s an event. Year after year, it garners worldwide attention, evolving from traditional in-store rushes to shopping frenzies. With our countless Australian fashion retailers joining the fray, savvy shoppers can snag the best deals, but only if you are well-prepared. Get the insights from Whola Black Friday selling and buying guide to support your retail business to get the most out of Black Friday sales in the Australian fashion market.

Yajing Chen

Selling Strategies

Product Buying Planning & Inventory Management:

Make sure you prep in advance, the early bird gets the worm. Plan your promotions, stock inventory, and marketing strategies well in the earlier Oct. 

• Stock Up: Ensure you have adequate stock for best-sellers and any promotional items.

• Product Selection: Highlight seasonal products or introduce limited-time Black Friday exclusives to draw attention.

Tips: You can utilize October as a trial period for products. If certain styles prove popular, consider stocking similar ones to ensure your store consistently carries items that attract customers. When you’ve successfully directed traffic to your store, even those products that aren’t selling well can be capitalized upon. Given the ample time and increased footfall, you can devise promotional strategies to ensure a safe inventory level for your shop. Additionally, these products present an excellent opportunity for cross-selling and upselling.

Image source: https://blog.hubspot.com/sales/cross-selling

Whether through upselling or cross-selling, the primary objective is to enhance the average transaction value. To implement successful upselling and cross-selling:

• Provide training for your employees. It’s essential for them to have a comprehensive understanding of the products and the customers’ needs. Continuously trying and experimenting is equally crucial – there’s nothing to lose by giving it a shot.
• Strategically position complementary items close to one another. This can encourage customers to contemplate purchasing products they might not have initially considered.
• Utilize purchase history to customize the shopping experience. Recommend items that resonate with the customer’s style and preferences.

Boosting audience interaction and creating excitement:

Use social media platforms (Facebook, Instagram, TikTok and etc.) emails, and other communication channels to tease upcoming deals and generate buzz. Piquing their curiosity and providing frequent alerts are crucial. Engaging in extra conversation with each customer lays the foundation for boosting future sales.

Encourage your audience to post their past purchases or wish lists and use countdown timers to create the urgency.

Image source: https://www.shutterstock.com/image-illustration/black-friday-sale-illustration-neon-lights-760853098

Bundle Deals & Exclusive Offers:

• Fashion Sets: Combine complementary items (e.g., a top with pants) for a complete look at a reduced price.
• Gift with Purchase: Offer smaller items as a bonus for spending over a certain amount.
• Flash Sales: Introduce hourly deals to keep customers checking back.
• VIP Early Access: Reward loyal customers or email subscribers with early access to deals.

Enhance Marketing Efforts:

This is the golden opportunity to generate revenue. While we’re all aware that during the Black Friday period, the margins on individual products might not be as high as usual, the increased volume of sales can still make it extremely profitable. Attracting more traffic during this time means gaining a larger pool of potential customers, and subsequently, a higher likelihood of repeat business. Therefore, it’s essential to plan your marketing campaigns in November, optimize your in-store displays, and ensure the best presentation of promotional materials.

• Loyalty Programs: Reward customers for their purchases with points that can be used for future discounts. This ensures repeat business.

Extend Your Sale Period:

While Black Friday is the main event, consider offering deals in the lead-up week for pre-sale or even extending into Cyber Monday.

Buying Strategies

Comprehensive Research:

Begin your research as soon as possible in advance to understand what you’re looking for. Whola appreciates when you innovate. can invigorate your store’s turnover. Consistently introducing new items can serve as a magnet for customers.

Create Buying List and Set a Budget:

Note down specific items you desire, such as a type of apparel, a specific brand, or even particular colours. Break down your total budget into categories, e.g., clothes, accessories, shoes. As #1 Australian fashion and lifestyle wholesale platform, Whola allow you more flexibility. Additionally, you can reach out to our Retail Success Team. They will provide expert purchasing advice tailored to a limited budget, ensuring that your money is spent in the most effective way and maximizing sales within your store.

Compared to other platforms, purchasing through Whola can . Beyond that, Whola offers to choose from, catering to nearly all your needs. You should also consider other hidden costs, like delivery expenses beyond the product costs. Whola’s is another significant advantage.

Of course, our “” policy offers you more flexibility in choosing the right products, making your procurement strategy more efficient, and ensuring a higher return on investment.

Consider Delivery Times:

Order in Advance: If you’re sourcing for a specific event, always factor in potential shipping delays. Ensure you have ample stock during this period to meet your sales targets.

Tips: Assessing the percentage of the final RRP of a product in relation to your entire store inventory can aid in optimizing your product mix. A well-balanced product structure will further assist in enhancing your cash flow.

Black Friday presents a stellar opportunity for Australian fashion outlets to elevate their sales. With meticulous planning, calculated purchasing decisions, and utilizing the provided tips, the potential for retail success is significant. Let Whola be your ideal ally in this endeavour. We are committed to helping you flourish in your retail business, as your success resonates deeply with us. Here’s to achieving outstanding results this Black Friday!