BUYING WHOLESALE JEANS FOR YOUR BOUTIQUE: A COMPLETE GUIDE

Ready to create the ultimate denim collection for your boutique? Learn how to buy wholesale jeans and help customers choose the perfect fit for their body shape.

Alice Fitch

Women of all ages, shapes and styles dream of finding the perfect, timeless pair of jeans. But what’s the best way to buy wholesale jeans for your fashion boutique?

The key is to become an expert in jeans. When you know your denim, customers will keep coming back, season after season, to update their wardrobe with you.

We’ll help you become the denim expert your customers need and develop a strategy for sourcing denim to ensure you always have the best styles in stock.

Whola can help you become the ultimate denim guru. Our fashion wholesale marketplace makes it easy to buy hot-selling inventory – including a wide variety of denim products – in just a few clicks. Shop the newest styles from 100+ unique Australian brands. SIGN UP NOW. 

HOW TO FIND A WHOLESALE JEANS SUPPLIER IN AUSTRALIA

Before we talk about what styles to buy, you need to know where to buy wholesale jeans.

Choosing an excellent jeans supplier is integral to your denim sourcing and RETAIL STRATEGY. 

You don’t want to fall into the trap of over-ordering on styles that don’t sell or running out of popular items and then having to wait too long for delivery.

An online B2B wholesale marketplace like Whola is the ideal place to source denim products in Australia for a few reasons:

• There’s no pressure to buy certain styles. You can pick and choose items from our hot-selling selection of styles, so you can use your judgement and expertise to choose the perfect styles for your customers without pressure.
• You can order in small quantities. Want to test styles before you commit to buying a large volume? Whola has no minimum order quantities, so you can order just a handful of items and test how quickly they sell.
• We dispatch your order in 24 hours. When you see that a style is popular, you can quickly restock. You never have to worry about losing sales because you’ve run out of your most popular items.
• 24/7 access to the best Australian brands. Whola is an online store, meaning you can place orders around the clock. We stock the best-selling Australian wholesale jeans for you to sell in your boutique.

Now you have a reliable place to buy jeans, the next step is putting together your collection.

HOW TO PUT TOGETHER YOUR DENIM INVENTORY

Your denim collection should include basics that never go out of style and some trend-led or unique pieces to excite your customers and provide some variety.

STEP 1: STOCK UP ON THE BASICS

Some jean styles are classic and never really go out of fashion. These styles are your bread and butter – the universal shapes that suit everyone and work with any outfit.

Here are some examples:

Black and mid-blue skinny jeans: No matter how many times fashion magazines and influencers tell us that “skinny jeans are dead”, people continue to love and wear their skinnies. Skinny jeans can work with just about any outfit, whether dressed up or dressed down.

Make sure you always have a pair of BLACK SKINNY JEANS and a MID-BLUE PAIR in stock to cover your bases.

Check out these blue and black skinny jeans available on Whola.

Black and mid-blue slim jeans: If skin-tight jeans are not your customer’s taste, suggest a slim fit instead. Similar to skinny jeans, SLIM-FIT JEANS are slightly more relaxed and forgiving. These styles can also be a great alternative for customers who love their skinnies but want to update their look with a slightly more modern pair of jeans.

Choose from different colourways of flattering slim-fit jeans on Whola.

Mid-blue straight jeans: Straight-leg jeans are another style that will never date. They’re flattering on all body shapes and offer a comfortable, relaxed fit. As well as being ideal for casual wear, a pair of STRAIGHT-LEG BLUE JEANS look great paired with a strappy top and heels in the evening.

Stock up on straight-leg blue jeans your customers will love. Multiple gorgeous styles are available on Whola.

STEP 2: INJECT A GOOD SELECTION OF EXTRA OPTIONS

Now you’ve covered the basics, it’s time to have fun and sprinkle some sugar on top of your denim collections. 

These fun, trendy styles will make a statement and catch people’s eye as they hang on the rails.

You won’t need to stock all of these styles, all of the time. They will come and go with the seasons, and you may have to experiment with smaller orders to see which ones sell best with your customers. But, when you choose the right style for the moment, they’ll fly off the shelves.

• Ripped jeans: Love them or hate them, ripped jeans, like this LIGHT BLUE PAIR available on Whola, are a trend that keeps coming back. 
• Wide-leg/flare jeans: These are great for customers who love that vintage, boho look. These BLUE WIDE-LEG JEANS are perfect for autumn/winter paired with boots and cardigans.
• Acid/light wash jeans: Experiment with different denim washes to see which ones sell best. A pair of LIGHT-WASH JEANS are ideal for the transition from spring to summer. An ACID WASH looks cool with neon colours to capture the 80s/90s vibe.
• Baggy jeans: They may not be for everyone but baggy jeans are having a moment thanks to celebrities like Bella Hadid and Billie Eilish. They’ll delight young shoppers looking to make a statement – these BAGGY JEANS on Whola are an easily wearable option.
• Cargo jeans: They’re on trend, so why not merge the cargo look into your denim collection? These BEIGE CARGO JEANS and KHAKI CARGO PANTS could be a great addition to your denim collection.
• Colourful jeans: There’s more to denim than blue, grey and black. Consider stocking jeans in the season’s hottest colours, like these MINT GREEN STRAIGHT JEANS and ROSE PINK SKINNIES.
• Other denim pieces: Our love for denim goes beyond jeans. To expand your collection, introduce DENIM SKIRTS, DENIM SHORTS and JEAN JACKETS. You can also add a DENIM SHIRT to the mix.

Complement your collection of basics with extra styles like baggy, ripped and colourful jeans.

STOCKING THE BEST-FITTING JEANS FOR EACH BODY SHAPE

When BUYING WHOLESALE jeans in trendy styles, it’s important to consider how denim fits look on different body shapes.

Your denim collection should cater to your customers and their unique body shapes. It’s essential to learn what jeans look best on each body type, so you can help your customers choose the right pair of jeans.

There’s also the question of whether stretchy or rigid denim is better. It comes down to personal choice – stretchy denim hugs the body, so you can size down for a sleeker silhouette. Rigid denim is a stiffer fabric that can be more flattering and look better over time as your customers wear the jeans.

Now, let’s discuss which jeans look good on each body shape.

1. THE BEST JEANS FOR A PEAR OR TRIANGLE BODY SHAPE

Women with a pear or triangle shape are widest at the hips and thighs, with a smaller bust and waist. 

• Straight, bootcut, and wide-leg styles help elongate the legs and balance the width of the hips.
• High-rise jeans allow for sizing down to avoid gaping at the waist.
• Jeans with bigger back pockets look more flattering on a larger bottom.

For example, choose these BLACK FLARE JEANS, these HIGH-RISE WIDE-LEG JEANS or these LIGHT BLUE FLARE JEANS that will fit pear-shaped bodies like a glove.

2. THE BEST JEANS FOR A CURVY OR HOURGLASS BODY SHAPE

Curvy or hourglass shapes have equally wide busts and hips with a smaller waist.

• Slim, tapered straight jeans are most flattering. They are fitted through the hip and seat, then tapered or straight at the ankle which elongates the body and creates a slimming effect.
• For skinny jeans, opt for a cropped inseam.
• High-rise jeans with a small waistband will compliment the hourglass figure.
• Look for a subtle wash with whiskering across the thigh.

Consider these BLACK SKINNY JEANS, these DARK STRAIGHT LEGS or these DISTRESSED ONES for a flattering look on curvy bodies. 

3. THE BEST JEANS FOR A ROUNDED OR APPLE BODY SHAPE

Rounded or apple body shapes have wider shoulders and busts, with narrower hips.

• Go for straight, bootcut or wide-leg jeans, as the wider hip-to-ankle ratio helps balance the body proportions.
• Skinny or slim silhouettes accentuate the leg, so these are also a great option, but watch the rise of the waist.
• Low to mid-rise is more flattering. High-rise jeans can cut an apple shape off at the waist.

Choose these BLACK FLARE JEANS, these DARK BLUE DISTRESSED MOM JEANS or these MID-WAIST LIGHT WASH MOM JEANS for customers with an apple body shape. 

4. THE BEST JEANS FOR A RECTANGULAR BODY SHAPE

Rectangular body shapes have an equal shoulder-to-hip ratio, with less definition at the waist.

• Slim, straight or bootcut are fitted at the top but looser around the calf. These give more shape than a skinny pair. 
• Choose low or mid-rise, as these are straighter in the waistband and will shape the hip and waist.
• Mum, boyfriend/girlfriend jeans are good choices as they can soften the frame, but avoid too much bagginess around the seat as this can make the bum look shapeless.

Check out these BLACK STRAIGHT-LEG and these LIGHT DISTRESSED JEANS, and don’t forget about these LIGHT-WASH MOM JEANS – customers with rectangular body shapes will love them. 

5. THE BEST JEANS FOR A SQUARE OR ATHLETIC BODY SHAPE

The square or athletic body shape has a similar shoulder and hip width, with little waist definition and a toned, muscly physique.

• Most styles will work with an athletic body shape – skinny, slim, straight ‘trouser’ styles, wide-leg or boyfriend jeans.
• Opt for stretch denim for the more fitted styles, or choose a rigid, loose-fitting style. 
• Mid and high-rise styles will help avoid gaping at the back for customers who have muscly thighs.

Take a look at these MID-BLUE JEANS, these HIGH-WAIST STRETCHY JEANS and these LIGHT-WASH SKINNY RIPPED JEANS for athletic body types. 

CREATE YOUR ULTIMATE DENIM COLLECTION WITH WHOLA

If you want customers to come to you to update their denim collections, you need to make sure you stock your boutique with a wide choice of denim suitable for customers of all shapes and sizes. 

And, you need the denim expertise to help each customer find the perfect pair of jeans for their body type, so they’ll look and feel amazing.

Whola can help you become the ultimate denim guru. Our fashion wholesale marketplace makes it easy to buy hot-selling inventory – including a wide variety of denim products – in just a few clicks. Shop the newest styles from 100+ unique Australian brands. SIGN UP NOW.