Serving a niche market is essential to making your clothing store stand out. But finding a niche that is profitable, popular and at the same time close to your heart is not so easy. Here’s our 5-step guide to finding a niche that you can get passionate about.
Ecommerce stores and brick-and-mortar boutiques have their own advantages and disadvantages. But which one is the right fit for you as an entrepreneur just getting into the clothing business? In this guide, we'll walk you through the pros and cons of online and offline clothing stores and help you decide which way to go.
As a fashion store owner, setting yourself apart from your competitors is crucial to success. One way to do that is by stocking unique labels that your customers love – and don't come across in every other boutique. In this guide, we'll give you our list of 26 one-of-a-kind Australian clothing brands to stock.
When you're just starting your journey as a clothing store owner, it's hard to wrap your head around all the stages of the fashion supply chain. How does a clothing item get from the manufacturer to the customer? Who works with whom? And why all the middlemen? In this guide, we'll explain the entire process step-by-step.
A customer avatar is the secret weapon that successful fashion & lifestyle retailers use to guide their wholesale buying decisions. In this detailed guide, we’ve taken our decades of experience in fashion wholesale to help you create your own customer avatar – a description of who your ideal customer is, what they want to purchase, and why.
In this guide, we'll show you the tips, tricks and strategies for buying wholesale clothing and lifestyle products for your retail store. We'll cover all bases of product sourcing – from a basic definition, right through to which brands are hot right now. Let's get into it!