OUR STORY

ABOUT WHOLA

We believe in making life better for retailers.
Whola began because years in the wholesale fashion world showed us it was broken & not customer focused:

  • Forecasting 6-12 in advance was nearly impossible
  • Indenting is becoming more dangerous as markets change so quickly
  • Time away from your business doing your buying
  • No easy way to compare different brands and find the best styles
  • High pressure showroom environments
We wanted to put the power back into retailers’ hands – buying what they needed, when it suited.
We love the Australian fashion industry & want to support our incredible retailers & labels to thrive.
We’ve started here:
Collating Australia’s best in season fashion brands for buyers to access instantly
  • A buying process better: search, compare & buy
  • Smoothing your cashflow with Whola 30 days payment terms
  • Making buying more profitable with lower frieght costs
  • And we’re always here if you need us CONTACT US.
We won’t stop here….we’re already working on technology to de-risk your buying & make it an even better experience.
Join us for the journey

THIS IS WHY YOU'LL LOVE WHOLA FOR YOUR RETAIL STORE

READ ABOUT US IN THE PRESS