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Australian Clothing Brands: Top 26 Unique Labels to Stock
Posted 14 June 2022 in Uncategorized by wholawholesale
As a fashion store owner, sourcing and stocking unique brands can have a hugely positive impact on your business.
Choosing unique labels allows you to set yourself apart from your competitors and build a loyal clientele. And buying from Australian brands reduces shipping costs and times – not to mention that it supports other local businesses.
However, finding the right unique brands for your business can be tricky. Firstly, you need to come up with a PRODUCT SOURCING strategy and FIND CLOTHING WHOLESALERS who stock unique labels.
Secondly, you need to have your customer in mind. That means buying unique brands that:
- Match your customers’ taste in fashion.
- Align with your customers’ lifestyle.
- Fit within your customers’ budget.
As a result, making sure that the brands you stock fulfil the requirements of your CUSTOMER AVATAR is crucial.
With this in mind, let’s take a look at our top 26 Australian clothing and accessories brands so you can find the right fit for your customers.
Ready to stock hot-selling styles from 100+ unique Australian brands? JOIN WHOLA now.
26 AUSTRALIAN CLOTHING AND ACCESSORIES BRANDS THAT YOUR CUSTOMERS WILL LOVE
If you like more than one of the following brands, you can shop them all in one place on WHOLA.
Whola is a B2B fashion marketplace where you can stock your entire store. Buying whatever you need whenever you need it is easy – all it takes is a few clicks, and we aim to dispatch all orders within 24 hours.
On top of that, we’ve built a tool that allows you to check if another store in your area already stocks the styles you have your eye on, guaranteeing geo-exclusivity for all our customers.
If you have any questions, our 24/7 expert retail assistance team is always ready to help.
And now, let’s get into our list of Australian fashion brands.
1. SWEETPOT
This Sydney-based label is all about creating fashionable pieces that inspire confidence and independence in women. SweetPot is hot on the latest trends, bringing fresh new pieces that will become staples in your customers’ wardrobes. It’s a fabulous choice to add a bit of boldness and brightness into your stock collection.
2. ARIA BRAND
Aria Brand is an Australian-based women’s fashion label that claims to create the perfect styles “for the romantics at heart”. From flowy bohemian-style dresses to flattering casual pieces, Aria combines style and comfort to provide timeless, wearable pieces. This brand is perfect for those looking to incorporate a unique feminine label into their store.
3. IDS
IDS focuses on the multicultural style of Melbourne to bring you a fresh, modern selection of everyday wear. From design to the finished garment, IDS always strives for high-quality pieces at an affordable price. It’s a great brand to incorporate wearable pieces with a fashionable edge into your business.
4. CARO THE LABEL
Caro the Label offers a variety of eclectic pieces to match the different roles in a woman’s life. Crafting stylish, statement pieces for women between 30-59, Caro’s styles will remain a key component of your customers’ wardrobe for a very long time. If your customers like a bit of eccentricity and colour, Caro the Label is the one to stock.
5. HOLSTER FOOTWEAR
Holster Footwear is a sustainable footwear brand that brings the coastal style straight to your doorstep. Approved by the Vegan Society UK and PETA, this brand not only offers cruelty-free pieces but also stylish and trendy shoes that are perfect for any occasion. To take care of your customers and the earth, check out Holster Footwear.
SHOP HOLSTER FOOTWEAR ON WHOLA.
6. AUSSIE BATTLER
Looking for loungewear pieces with that certain edge? Aussie Battler is the one for you. This brand offers a street-meets-sport contemporary style that provides ultimate comfort with a contemporary twist. Aussie Buttler’s range of items are great for busy women who want to look good, but also feel really great.
7. AMORINI
This Sydney-based fashion label is designed for modern, life-loving women who just adore vacations, brunching and lounging. Amorini adds a pop of colour and print into your store’s collection with fresh, stylish pieces your customers can wear anywhere. Amorini is particularly great for fashion retailers who want to provide some staple dress styles.
8. HEMERA & NYX JEWELLERY
This unique accessory brand crafts the most beautiful jewellery pieces that promise to bring out your customers’ inner goddess. With a stylistic concept based on Ancient Greek mythology, Hemera & Nyx provide an eclectic mix of sterling silver jewellery that your customers can keep forever.
SHOP HEMERA & NYX JEWELLERY ON WHOLA.
9. BAREFOOT BLONDE
Barefoot Blonde creates bohemian-inspired clothing that embodies a carefree attitude and wandering spirit. Their products are designed in-house on the Sunny Gold Coast, and everything is produced ethically in Bali and Indonesia. These high-quality pieces are perfect for any occasion, from sunset bike rides to a fancy dinner. Your customers can wear them season after season.
SHOP BAREFOOT BLONDE ON WHOLA.
10. KIIK LUXE
Kiik Luxe is a unique label that prides itself on inclusive design for everyday pieces. Fitting from a size 8 to 24, Kiik Luxe focuses on flattering cuts, high-quality fabrics and fabulous designs that will keep customers comfortable without compromising on style. This is great for store owners who want a more inclusive label as part of their stock range.
11. WINNIE & CO
Sister label to Style Slate, Winnie & Co offers stylish and playful pieces that can be paired with almost anything. This brand focuses on polished pieces so that young women can feel confident as soon as they slip on the clothing. From neutral basic pieces to whimsical flowy dresses, Winnie & Co has a wide selection of styles to choose from.
12. HER FOX THE LABEL
Her Fox the Label uses their love for artistic creation to design and produce dainty, feminine pieces that customers will fall in love with. This label particularly focuses on creating the perfect dress for any occasion that every woman will feel confident and comfortable in. Another great option if you’re looking for a variety of dress styles for your customers.
SHOP HER FOX THE LABEL ON WHOLA.
13. SOCIETY ADDICT
This recently emerged Australian clothing brand offers affordable yet on-trend fashion pieces that can make up the majority of your customers’ wardrobe. Focussing on basic, everyday items such as denim, loungewear, knits and dresses, Society Addict is a fantastic choice of a unique label that provides fashion items that everyone must have.
14. CAZINC THE LABEL
Cazinc the Label is a Melbourne-born brand offering the modern woman a functional yet stylish range of clothing. CTL claims to take away the stress of clothing by offering essential pieces so your customers never have an “I have nothing to wear!” moment again. This is a perfect option if you want to stock staple pieces for function-focused wearers.
SHOP CAZINC THE LABEL ON WHOLA.
15. DAISY SAYS
As part of the Holiday Trading & Co Collective, Daisy Says designs and creates on-trend, in-demand pieces whilst adding their own twist. Their focus on a neutral-toned colour palette and flattering cuts for everyone makes this brand a go-to for universally appreciated fashionable pieces that won’t go out of style any time soon.
16. SANCTUM THE LABEL
Sanctum the Label is a brand dedicated to providing the perfect garments for curvy women aged 30+. Sanctum combines high-quality fabrics with free-flowing designs to create pieces that are flattering in every sense. Focussed particularly on floral prints and flowy silhouettes, Sanctum fulfils the need for high-quality casual pieces for mature women.
SHOP SANCTUM THE LABEL ON WHOLA.
17. BTL
BTL (formerly Bagira the Label) is an Australian fashion label that designs and creates oversized lifestyle wear with a stylistic edge for the ultimate comfy pieces that look cool and pack a whole lot of attitude. Experimenting with asymmetrical cuts and trendy layering, BTL pushes the boat out when it comes to fashion whilst remaining the comfiest of them all.
SHOP BAGIRA THE LABEL ON WHOLA.
18. GLOBAL DESIGNER SOLUTIONS
Global Designer Solutions is the ultimate clothing brand for the elegant woman of today. Pairing high-quality materials with feminine silhouettes, GDS elevates the everyday pieces whilst remaining accessible to everyone. If you are looking to stock more sophisticated, timeless pieces in your fashion store, then GDS is the label for you.
SHOP GLOBAL DESIGNER SOLUTIONS ON WHOLA.
19. ANGELS WHISPER ACCESSORIES
Since 2010, Angels Whisper Accessories has been offering high-quality, on-trend pieces to compliment any outfit on any occasion. From sunglasses and hair clips to jewellery and bags, this brand takes its inspiration straight from the fashion runway to create classic yet affordable pieces. If you need an accessory brand that promises fast-selling pieces, check this label out.
SHOP ANGELS WHISPER ACCESSORIES ON WHOLA.
20. RES DENIM
This Aussie-owned brand is the ultimate source for all of your customers’ denim dreams. Originally created by Bradmill Textiles in the early 2000s, RES Denim uses unique heritage cloth recipes from the forties to create high-quality denim items that will last a lifetime. If you are looking to stock this quintessential wardrobe staple, check this label out.
21. LOVE LILY
Love Lily makes on-trend style for the everyday woman more affordable than ever. From cool graphic tees to the perfect summer dresses, this Australian-based brand offers the latest style for both young and mature lifestyle stores. This label is a great choice for any fashion store that would like to offer stylish yet casual items to its customers.
22. DOG & BOY
Dog & Boy custom designs and creates a range of scarves that aren’t just seasonal fashion pieces but evoke purpose and meaning. Each print is custom created by the label’s owner and is the perfect accessory for women to express themselves. Dog & Boy is a great choice for those with a more mature clientele looking for something different.
23. MIZ CASA & CO
Inspired by the relaxed lifestyle of coastal towns, Miz Casa & Co offers a variety of luxury products to accessorise any outfit. From neoprene bags and bohemian jewellery to handcrafted Turkish towels, this label carries on the tradition of Turkish artisans to create bespoke pieces that will hold a very special place in your customers’ hearts.
24. BLUSH CLOTHING PLAYHOUSE
Blush Clothing Playhouse provides stylish, everyday fashion pieces in inclusive sizes, from 6-24. This fantastic small brand aims to make on-trend styles accessible to everyone, creating staple items your customers can wear anywhere. If you’re searching for more inclusive fashion labels to add to your fashion store, definitely check this one out.
SHOP BLUSH CLOTHING PLAYHOUSE ON WHOLA.
25. SWIISH BEAUTY
Swiish Beauty offers a variety of beauty and lifestyle products to add a touch of luxury to your routine. Focussing on skincare essentials and accompanying accessories, Swiish Beauty provides the lavish self-care that makes the difference between feeling good and feeling great. If you’re looking to add something a little different to your store, take a look at their product range.
26. SOL CUPS
Founded in the beachside suburb of Bondi, SoL Cups offers the most stylish and sexy reusable glass cups that look chic enough to be a fashion accessory. Hand-blown, chemical-free and reusable long-term, these glass cups are a fantastic, unique item to switch up your stock.
THE BOTTOM LINE
Stocking unique labels in your fashion store is so important to have an edge on competitors and provide your customers with something they will absolutely love.
On the Whola fashion marketplace, you can buy from the huge range of unique brands listed above in one place. We can even help you get geographic exclusivity of specific styles so that your fashion store is always unique.
For more information on how to get your fashion business started, explore our articles on HOW TO FIND CLOTHING WHOLESALERS and BUYING WHOLESALE CLOTHING FOR RESALE.
FREQUENTLY ASKED QUESTIONS ABOUT AUSTRALIAN CLOTHING BRANDS
WHAT CLOTHING BRANDS ARE MADE IN AUSTRALIA?
APPROXIMATELY 92% OF CLOTHING IS IMPORTED FROM OVERSEAS. However, there are numerous brands created and manufactured right here in Australia. These include fashion brands such as Bec+Bridge, Bondi Born, Twill and Tee, Cue, MATIN, Pfeiffer and Nobody Denim.
WHAT IS THE MOST FAMOUS AUSTRALIAN BRAND?
There are many famous Australian fashion brands known globally, mainly due to the unique Australian styles based on coastal lifestyles and warm weather. According to HARPER’S BAZAAR, Zimmerman is one of Australia’s most famous fashion exports.
WHERE CAN I BUY GOOD QUALITY WHOLESALE CLOTHING IN AUSTRALIA?
There are a variety of AUSTRALIAN CLOTHING WHOLESALERS you can choose from. However, B2B fashion marketplaces like Whola are one of the most popular options for wholesale supply, as they offer everything you need all in one place at label prices.
Ready to stock hot-selling styles from 100+ unique Australian brands? JOIN WHOLA now.
